Touch of Care

The Touch Of Care Has The Power To Transform Lives.

At Vicks, we believe that everyone deserves the touch of care, especially those who have to face life’s greatest difficulties like homelessness, illnesses and disabilities or even social prejudices. Vicks recognises the transformative power of care and celebrates the extraordinary stories of the people who have lived it by their actions.

Procter and Gamble is a proud supporter of Mission Australia. ln 2018, our partnership has provided financial assistance to help many disadvantaged Australians gain access to housing support services. This year, we strive to help even more families in need through our Vicks 'Touch of Care' Campaign. You can participate by purchasing any Vicks product from participating retailers between April and September 2019. For every product sold, a donation will be made to Mission Australia's programs to help families in need.


Sarah’s real-life story shows the hardships and traumas she experienced in her childhood, only to find herself left with no other choice but to run away from home. Luckily for Sarah her school counsellor, Mrs Jenkins offers the touch of care, helping her turn her life around. By having someone listen to her, Sarah started regaining her sense of self-worth that she had lost, rebuilding her life and eventually deciding to dedicate her life to helping others by joining Mission Australia.

**Names have been changed to protect their privacy

Vicks’ partnership with Mission Australia & Coles
For every Vicks product purchased at Coles between April and September 2019, one donation will be made to Mission Australia to help us achieve our target of supporting over 7,500 Australians and families in need.